FAQs

An anchor presents news stories on radio and television news broadcasts. He or she introduces reporters’ videotaped and live reports, analyses and selects stories, and interviews guests.

Professional bloggers are primarily responsible for conceptualizing, writing, editing and promoting the content of a corporate or personal blog.

Cartoonists work for newspapers, magazines, and other print publications, some also work in the television and film industry. TV and film cartoonist may draw animated cartoons, prepare model drawings and sketches of characters, and draw special effects for animation projects.

Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites.

Columnists write opinion pieces for publication in newspapers or magazines or on news, general interest, or special interest Web sites. Most columnists focus on a specialty, such as government, politics, local issues, health, humor, sports, gossip, or other themes.

A correspondent is a newspaper or television journalist, especially one who specializes in a particular type of news.

Creative writers are professionals who write for a variety of print and online publications. They write engaging and entertaining articles, essays, stories or poems for books, magazines, websites and scripts.

A critic is a professional who communicates an assessment and an opinion of various forms of creative works such as art, literature, music, cinema, theatre, fashion, architecture, and food.

A filmmaker, or film director, is someone who is in charge of making, leading, and developing movie productions. It is a career that allows an individual to use their leadership as well as creative thinking skills to lead and direct major motion pictures or made-for-television films.

Journalists research, write, edit, proofread and file news stories, features and articles for use on television and radio or within magazines, journals and newspapers, in print and online.

A Professional who photographs, edits, and displays images in order to tell a visual story. They are journalistic professionals that are skilled at interpreting and communicating an event through a photograph(s). They are visual storytellers who by photographing, editing, and presenting images tell a story in a way that no other media can.

A professional who has an on-air position in radio broadcasting. A radio personality who hosts a radio show.

News Reporters and correspondents (also known as journalists), gather news and information to keep the public informed about important events. Newspapers, magazines, television and radio stations rely on news correspondents to keep their readers, viewers and listeners informed.

A screenplay writer (also called screenwriter for short), scriptwriter or scenarist, is a writer who practices the craft of screenwriting, writing screenplays on which mass media, such as films, television programs and video games, are based.

Sound mixers head up the department responsible for all the sound recorded during filming. This is predominantly dialogue but can include sound effects and atmosphere. Before shooting starts, they meet with the producer and director to discuss the best method of capturing sound alongside the director’s shooting style.

A video jockey is an announcer who introduces music videos and live performances on commercial music television stations such as VH1, MTV, Channel V and Much Music.

Video Journalist’s duties are setting up interviews, choosing shooting locations, investigating data from various sources, operating the camera, and creating news suitable for broadcasting.

As an advertising or media sales representative, you’ll be working for an employer in the media industry, such as a newspaper or magazine publisher, or a radio or TV station. Essentially, you’ll be selling media ‘space’ or airtime to advertisers.

Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.

A cinematographer or director of photography (sometimes shortened to DP or DOP) is the chief over the camera and light crews working on a film, television production or other live action piece and is responsible for making artistic and technical decisions related to the image.

A director controls a film’s artistic and dramatic aspects and visualizes the screenplay (or script) while guiding the technical crew and actors in the fulfillment of that vision. The director has a key role in choosing the cast members, production design, and the creative aspects of filmmaking.

Copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements.

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

An editor processes written, visual, audible, and film media used to convey information. The editing process often begins with the author’s idea for the work itself.

Professionals who plan any event from start to finish according to requirements, target audience and objectives. They come up with suggestions to enhance the event’s success and prepare budgets and ensure adherence.

Fashion Communication is one of the newest and most exciting avenues to open up in the fashion and lifestyle industry. Today, the success of a brand is marked and understood largely through its uniqueness in identity. With Fashion Communication, five exit levels are envisaged overall: Graphic Design, Visual Merchandising, Retail Space, Design, Styling and Photography, Fashion Journalism, Public Relations/Events and Fashion Advertising.

As a media planner, you’ll identify which media platforms will best advertise your client’s brand or product to its target audience. You’ll use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.

A professional who plans and directs the online promotional and advertising campaigns of companies in order to generate interest in a product or service.

A producer is the person responsible for finding and launching a project; arranging financing, hiring writers, a director, and key members of the creative team and overseeing all elements of pre-production, production and post-production, right up to release.

Photographers tend to specialize in one particular area of photography such as press and photojournalism, fashion or scientific and medical photography.

Public relations Executives are responsible for handling all aspects of planned publicity campaigns and PR activities. They also plan publicity strategies and campaigns, writing and produce presentations and press releases.

Professional who develop relevant content topics to reach the company’s target customers, create, curate, and manage all published content (images, video and written) and monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

Talent managers help shape their clients’ careers and guide artists toward new opportunities. They set up performances and public appearances, introduce clients to agents and offer advice on contract negotiations. Some managers perform multiple duties by acting as managers, agents and publicists.

A tele-caller/telemarketing executive’s job is basically serving customers, either attending calls from customers and solve their queries or making calls to potential customers to sell any products.

Visual merchandisers use their design skills to help promote the image, products and services of businesses and other organizations.